Quality is an important factor in any business as you will know. We build quality into the Diary at many levels. Firstly, using Royal Mail’s door-to-door delivery is the most expensive but most reliable delivery method. Secondly, if you take a look at a Diary magazine, you can see the quality of layout, design, usability, it’s all built-in from the start. This all benefits advertisers greatly because if you, as an advertiser, get lots of business from Diary advertising, then you’ll stay with us for years. Incredibly, we have many advertisers who’ve been with us over 10 years continuously and quite a few who’ve been with us for 20 years continuously – we can’t say more than that!