Trashy and expensive

Trashy and expensive

It’s a simple story really, your £120 advert in Friday night’s local newspaper is certain to be in the bin by Sunday, meaning the exposure cost has been £60 per day (52 x 120 = £6,240 for the year).  Newspaper advertising is an extremely expensive form of marketing that, unless you have a massive budget, is better left alone, and for many businesses, this is too much exposure as they require a constant presence in their community, but not every week and without paying through the nose.  Of course, the other risk attached to newspaper advertising is that they generally have to be picked up by the public, and if there’s a cover price, this increases the risk.  Everyone in the community receives a Diary magazine directly through their front door – job done!